Women Prefer Camel Smokeless Tobacco

Adult female tobacco consumers are likely to become a major target for the producers of dissolvable tobacco products.

At the same time, according to R.J. Reynolds Tobacco Co reports, its brand new Camel Dissolvables, smoke-free tobacco products, which don’t need to be spitted, are obtaining ground among women in Denver and Charlotte.

The company said the finally milled and flavored tobacco items, named Camel Sticks, Camel Strips and Camel Orbs, marketed as smokeless alternative to traditional cigarettes, offer adult smokers a great chance to enjoy tobacco in those places where cigarette smoking is prohibited.

Out of all tobacco consumers who purchased Camel Dissolvable products within the last two months, women accounted for the 45 percent, said Reynolds, whereas adult male smokers represented 85 percent of buyers of Camel Snus and moist snuff. Overall, of all adult buyers, 31 percent were women.

We have registered a considerable interest in the dissolvable tobacco products among adult female users of tobacco, said David Howard, Reynolds senior spokesman.

Stephen Pope, managing director of Spotlight Ideas Co, and industry expert, admitted RJ Reynolds might have found a great niche with adult women tobacco consumers.

When seeing the data on the dissolvable products, it becomes evident that in this case a tobacco product, if properly marketed, might well provide an opportunity for a particular female-intended product that could have as noticeable impact as Virginia Slims gained for Philip Morris, Pope mentioned.

The dissolvable tobacco products might grow to become the first major smokeless tobacco product oriented for women,” said Bonnie Herzog, a senior analyst with Wells Fargo Securities LLC.

The dissolvable products might play an essential role in the Reynolds American’s transformation to becoming entirely tobacco company, which highlights smokeless tobacco sales as cigarette sales keep falling amid taxation and society stigma.

The transformation is much feared for Reynolds taking into account there are 42 million adult cigarette smokers across the nation versus 8 million consumers of moist snuff and 3 million consumers of snus. Camel Snus, represents around 70 percent of market share in snus segment of U.S. tobacco market.

Nevertheless, nearly half of the 1 million of U.S adult smokers, who managed to stop smoking recently, switched to smokeless tobacco products, according to Herzog.

Since dissolvable tobacco products present considerably less risk to health that cigarettes and other tobacco products that require burning, tobacco smokers are highly interested in these new products, the analyst said.

Herzog’s analysis was part of an overall positive review of Reynolds American that as well mentioned its productivity increases, the growing popularity of Camel Crush cigarettes and the enlarging niche for Natural American Tobacco products, especially on the international level. Camel Crush has a mounted tiny capsule filled with menthol flavoring, which might be squeezed during to add menthol.

Overall, we consider Reynolds American has been changing into more focused, totally tobacco company, Herzog added.

Taking into account the recent success of Camel and Pall Mall, the company should produce larger returns for shareholders.