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News » 2009 » March » Tobacco Advertising can raise Smoking among Youth

Tobacco Advertising can raise Smoking among Youth


Researchers from the U.S. found that more children start smoking because tobacco advertising and promotional activities. Exposure to tobacco is more where are more tobacco advertising’s.

The most heavily advertised cig brands are Marlboro, Newport and Camel. That’s why researchers investigated only these 3 brands, and they found that Marlboro, Newport and Camel continue to be preferred brand of cigarettes smoked by middle and high school student smokers.

The Centers for Disease Control and Prevention's Mortality and Morbidity Weekly Report said that these brands become so famous and smoked because of its advertisements.

The last study found 78 percent of middle-school students and 87 percent of high-school students prefer to smoke these three brands. The report also found a considerable difference in brand preference among students by gender and ethnicity. Marlboro is the preferred brand for middle and high school females - 50 percent and 54 percent, respectively - compared to males - 38 percent and 50 percent, respectively. The use of Camel was higher for middle school males - 12 percent - than middle school females - 4 percent.

The report also found that black middle- and high-school students - 60 percent and 79 percent, respectively - preferred Newport, a menthol cigarette that is strategically marketed to black communities.

The conclusion of this study is that younger adolescents (i.e., middle school aged) who are having the most difficulty figuring out "who they are" are most susceptible to the effects of cigarette advertising. Increased exposure to cigarette advertisements is associated with increases in adolescent smoking but even after this investigation the reasons for this association are not known.