Marlboro birth

Speaking about the world’s best-selling tobacco product it is interesting to follow its from a simple brand to the iconic products recognized across the world.

The story of Marlboro cigarette brand began 105 years ago,in 1902. It appeared in small tobacco store that Philip Morris opened in New York.

It was a common brand that was intended for women. Yes, at beginning Marlboro cig was a lady smoking tobacco, marketed under slogan”Mild as May”.

After being discontinued for a while, Marlboro was re-launched in postwar period.

Then, it was redesigned and marketed as a male smoking brand.

One thing that made Marlboro to be so recognizable was the famous advertisement of Marlboro Man, a brave and gorgeous cowboy that smokes Marlboro, surrounded by wild nature.

This male campaign resulted from the need to escape from the lady assignment that escorted this brand.

Leo Burnet created the image of Marlboro Man along with Marlboro Country.

This advertisement was a bomb for the tobacco market. The sales of Marlboro cigarettes skyrocketed by 5000% within 8 months.

This was and still is a record for any industry, including tobacco industry.

This ad became famous very quickly due to its image of liberty, independence, wild life.

It was declared as embodiment of ideal American lifestyle.

In 1972 Marlboro cigarettes becomes best-selling tobacco product in the world.

Three elements: cowboy, landscape and red flip-top box become an involuntary sign of advertisements of this smoking brand.

The Marlboro Man was topped the USA Today’s list of “101 most influential people that never lived” published in October 2006.

Another innovation in production of Marlboro cigarette appeared in 1955 when, the brand was equipped with filters.

Continuous growth of market share of Marlboro smokes on tobacco markets across the world help this brand be inimitable symbol of tobacco smoking.