Joe Camel

The 20th Century was marked by wide usage of advertising support for cigarette products.

This practice was used by different tobacco producers that make certain cigarette brand more successful and requested among smokers from the entire world.

Famous campaign of Joe Camel at its time was one of most prominent advertisement campaigns.

It was internationally recognized as one of most flourishing for R.J. Reynolds tobacco company.

Promotion featuring Joe Camel character was a huge step in cigarette advertising.

Joe Camel appeared as mascot in the 1950s and lasted till 1997, when company producers decided to change with a more mature image.

Joe Camel was a mascot that renowned producer of smoking tobaccos R.J. Reynolds used to promote its remarkable cigarette brand Camel.

The company decided that cartoon image of Camel would be the most appropriate and user-friendly face for Camel advertising campaign.

So was born Joe, a camel with human-looking that was smoking cigarettes and wearing sunglasses.

Joe Camel, also called Old Joe, appeared in all types of media that then existed: TV, billboards, magazines, printed press.

Parent producer invested in advertisement of the flagship cigarette brand around 40 million dollars.

In 1923, Camel cigarettes controlled 45% of American smoking tobacco market, but after emerge of Old Joe sales grew up with incredible speed.

Flavored taste of Camel cigarettes promoted by this mascot increased number of cigarette smokers on international level who chose from all tobacco products namely this fag brand.

Passing some years after appearance of Joe Camel, sales of Camel cigs increased to 80%.

Due to its stylish image and friendly icon its far-famed name was widely recognized by all generations of that time.

As it was confirmed by reports, Joe Camel was more recognized than such international characters as Barbie, Mickey Mouse and Bucks Bunny.

Studying tobacco archives of that time, Joe Camel can be met in various embodiments.

He was cool, nice and well dressed. Joes reflects taste of Camel cigarettes: fresh, rich and exclusive.

Slogan that accompanied Camel smoking tobacco for a long time “I would walk a mile for Camel” was understood by many smokers who wanted to light up only Camel.

Smoking these discount cigarettes that are available in our online cigarette shop at cheapest price, every smoker will understand why this tobacco product won worldwide fame.